If you want to achieve benchmark milestones in marketing, you need to know what motivates customers. This is only possible with "consumer insights", i.e. data-based information about customers. Marketing Science students at htw saar learn to generate relevant information from online and offline data sources in order to design competitive offers in the relevant target markets. The combination of empirical-analytical and personal skills should give graduates with a Master of Science degree a USP in the working world.
- Prof. Dr. Tatjana König, Studienleiterin Marketing Science
If you have a Bachelor's/Diploma degree with 180 ECTS and/or do not meet all admission requirements, you have the following options:
The admissions committee decides on the final admission and the conditions. If you have any questions, please contact Prof. Dr. Tatjana König.
Marketing needs creative ideas. For these to be effective, a systematic empirical analysis of the initial situation is required. After all, professionals today need to know exactly what makes us tick: What makes our markets and target groups tick? Which topics and touchpoints are attracting attention? How do our customers move around the web? Which content is convincing and generates traffic on our pages and ultimately conversions? How do I obtain the relevant data, what data quality can I expect and how can I use the data for marketing optimization?
Exciting questions - which the Marketing Science students at htw saar deal with. Our students learn how to use data from different sources as building blocks for creative marketing solutions. Those who can do this will become sought-after experts, whether in customer journey, brand or relationship management.
Marketing will be even more data-driven tomorrow than it is today. This requires professionals who know exactly where they can obtain which data from and how they can use it for their marketing success. At htw saar, we train empirical marketing experts: with practical modules, committed professors, first-class lecturers from business and research and a deep passion for the marketing of today and tomorrow.
The Master's degree program in Marketing Science deals with the following questions:
Data is the fuel of marketing success. In the future, digital data will become even more important. There is no shaking this fact. Companies therefore need to know how to obtain this data and gain decisive competitive advantages from it. To do this, they need professionals: the graduates of htw saar.
As experts in empirical marketing, they develop survey designs for strategic questions, analyze and interpret the results and provide the decisive answers for the orientation of a marketing strategy. In this way, they influence the development of products and their national and international marketing. As specialists of this kind are rare, our graduates are often hired by companies before the end of their studies and offered an attractive employment contract.
General Business Administration and Marketing
Economics
+49 (0)681 58 67 - 549
tatjana.koenig@htwsaar.de
htw saar
Waldhausweg 14
66123 Saarbrücken
Room A-1-10
+49 (0)681 5867 - 115
studierendenservice@htwsaar.de
htw saar
Haus des Wissens
Building 11
Malstatter Straße 17
66117 Saarbrücken
Room 11.01.17
