International Tourism Management B.A.

Summer, sun, beach and sea: these are probably the first associations when you hear the term tourism. And that's what you're supposed to study?

But international tourism management is much more than just a vacation. It also includes business trips. Good concepts and clear management are required to ensure that the players involved work together effectively in the creation of the "travel" product. And on an international level - after all, hotels, airlines and tour operators are sometimes spread all over the world. The Bachelor's degree course in International Tourism Management at htw saar teaches how this interaction is ideally managed.


We deal with the diverse tasks and functions of tourism service providers and suppliers - be they hotels, tour operators, transport companies or the destinations themselves. The focus is on the areas of product conception, (service) provision and marketing. In addition, students acquire skills in all relevant business, economic and legal fields.

Studying tourism is about more than just a love of travel and an interest in foreign cultures and languages. These are good prerequisites, but they alone are not enough in the job. Management decisions are driven by figures, data and facts. That's why the tourism industry needs well-trained young professionals who can work in a systematic and structured way and enjoy cooperating with other people and cultures around the world.

We provide students with the tools they need to understand the economic context of international tourism and to make independent decisions. They also acquire important language and social skills to prepare them for working in different countries and cultures. This enables graduates to immerse themselves in the multifaceted areas of tourism later on - and perhaps even live and work where others only go on vacation.

This is what the course offers:

• A practice-oriented university education with a combination of lectures, seminars, exercises and application-oriented project work
• The qualification to independently master future professional challenges
• Courses in foreign languages (English, French, Spanish)
• The acquisition of intercultural, linguistic, social and interdisciplinary skills
• Guest lectures by speakers from the field and guest lectures by lecturers from abroad
• Participation in international events such as excursions, seminars or workshops
• Training in at least two foreign languages: 1. English, 2. French or Spanish
• A wide range of compulsory elective modules
• An internship abroad
• The opportunity to study abroad and complete a double degree with a foreign partner university

The Bachelor's degree course in International Tourism Management addresses the following questions:

• What skills do future tourism managers need in order to shape the interaction between the various tourism players worldwide in such a way that marketable products are created?
• What challenges does the tourism industry face in light of current trends such as sustainability and digitalization? And how can we qualify students to solve problems that we are not even aware of today?
• How can tourism be organized in times of climate change and overtourism in such a way that it does not harm the environment and also benefits the local population?

Graduates of our Bachelor's degree program in International Tourism Management are up to any challenge in the tourism industry: whether economic, legal or cultural. As future managers, they can successfully design, coordinate and implement tourism projects in a wide variety of countries and sectors. Some examples of possible fields of work are companies, organizations and institutions in the following areas

• Destination management, such as country marketing organizations
• Tour operators and travel agencies
• hotel industry
• Tourism associations and non-governmental organizations (NGOs)
• Event and cultural management
• Transport companies

At htw saar, we also offer further study courses in the Master's program, whereby the courses "Leisure, Sports and Tourism Management", "Cultural Management", "International Management" and "Marketing Science" are particularly suitable for our graduates.